And no, this isn't political correctness run amok. It's marketing run amok. This is about providing a better marketing opportunity to sell toys to young girls.
"We got raised eyebrows even in-house at first, but the feeling was these timeless characters really needed a breath of fresh air that only the introduction of someone new could provide," says Nancy Kanter of the Disney Channel.
In other news, Eeyore is to be changed to E-OR, an intergalactic cyborg killing machine with a heart of gold, Winnie the Pooh will be forced to wear pants and every episode will involve some kind of extreme sport...
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